Training and Resource Centre

A comprehensive learning management system (LMS) specifically designed for First Brands Group's distributed sales force, providing structured product training, technical certifications, gamified learning paths, and performance tracking to improve product knowledge across thousands of sales representatives.

The Challenge

First Brands Group's sales representatives across the US had inconsistent product knowledge, making it difficult to effectively sell and support their extensive catalog of auto parts brands.

Our Solution

Built a custom LMS with video learning modules, interactive assessments, gamification (points, badges, leaderboards), progress tracking, manager dashboards, and mobile-responsive design for on-the-go learning.

Impact & Results

Achieved 85% active user engagement, improved product knowledge scores by 45%, reduced new rep onboarding time from 3 months to 6 weeks, and correlated with 20% improvement in sales performance.