Campaign Planning & Management Platform

A sophisticated campaign planning and print management platform built for a major UK printing house, enabling their retail clients (including Apple and Sainsbury's) to plan, order, and track promotional materials across hundreds of store locations.

The Challenge

Managing print campaigns across hundreds of retail locations with varying quantities, specifications, and timelines was causing errors, delays, and communication breakdowns between the printer, account managers, and retail clients.

Our Solution

Developed a comprehensive workflow management system with store-level planning tools, automated quote generation, approval workflows, production tracking, and delivery management with real-time status updates.

Impact & Results

Reduced campaign planning errors by 90%, shortened planning-to-production time by 40%, achieved 99.5% on-time delivery rate, and enabled expansion to major new retail clients.